Easy tips to saving you money
Running a product business isn’t just about making more sales. It’s about keeping more of the money you already make.
Because let’s be honest… you can double your revenue and still feel skint if your costs are messy, your margins are tight, or you’re leaking cash in places you haven’t even noticed.
And most of the time, it’s not about drastic cuts or going into full “panic mode”. It’s small, practical tweaks. Getting more out of your ads. Making each customer spend a bit more. Stretching your content further. Tightening up what’s going out each month.
Basically, being smarter with what you’ve already got.
So instead of chasing more and more sales, here are some simple, high-impact ways to cut waste, improve efficiency, and boost profit without working longer hours or blowing your budget.
Let’s save you some money.
Push bundles, not just single products
If you're spending money on ads just to sell one product at a time...you’re basically burning money.
You never want them to buy just 1 thing - there are some anomalies here, fine jewelry comes to mind, but for 99% of product businesses you need a large basket quantity.
Unless you know for a fact that those single product sales lead to a big basket or loads of repeat orders, your focus should be on bundles or getting them to buy more than 1 thing.
Bundles are where the real money is, more products sold in one go, higher margins, and just one shipping fee to cover. It’s a win win.
When you start pushing bundles through your ads and your offers, sure, you’ll still get some single item buyers. But the main goal is to get your customers to buy more from the start, which makes it way more likely they’ll come back again.
Bundle up. Your profit margins will love you for it.
Use landing pages to educate (and convert!)
If you're running ads and not using landing pages properly, you're missing a huge opportunity to boost sales and average order value.
And if you’re not using them at all…well, we need to talk.
Landing pages aren’t just about looking good, they’re about teaching your customer why they should buy from you. A landing page can convert significantly more than a product page. A good landing page should answer these five questions (over and over again, in different ways):
What is the product?
Why does it exist?
How will it make my life better?
Why is it the best option out there?
If I buy today, when does it arrive, and what happens if I don't love it?
Do more collab posts on Instagram
Paid ads are great, but you can’t only rely on them. And if you’re not running them then you’re solely reliant on organic reach.
You’ve got to keep building your brand, boosting awareness, and getting in front of fresh eyeballs, and one of the easiest ways to do that is with collab posts on Instagram, i.e borrow someone else’s audience.
Collab posts are super simple: you tag another account as a co-author on the post, so it shows up in both your feeds.
You can collab with:
Influencers (whether you’re gifting products or paying them).
Other brands that share your vibe and audience.
It’s an authentic way to tap into new audiences without feeling overly "salesy", and because it’s coming from a trusted source, it usually performs way better than a random ad.
Look at your spend - “Finance Hacking”
A couple of hours spent on the money side of your business can save (and make) you way more than you'd think. Here’s where to start:
Really take a good look at what’s going out, apps you’re paying for, any excess make sure it’s cut.
Ask for extended payment terms from your suppliers - if you don’t ask you don’t get. Cash flow is king as you know and by shifting your down payments on stock it can seriously help you out.
If you’re a sole trader have a good look at what you’re taken for you personally over the last 6 months…it could be far too much!
You owe it to yourself to keep an eye on your spending. It’s your business and your pocket.
Get more out of every Influencer and Creator partnership or collab
If you’re paying to work with influencers/creators, don’t just settle for one video and call it a day.
Instead, set it up so you get a whole library of content for the same price. Brief them - yes something you can only do when you’re paying.
I’m not talking about paying someone who dictates someone along the lines of “it’ll be £1k for 1 grid post and 2 stories”. No, no, no…never work with anyone like that. You want to build a relationship and also select the right type of person to work with.
Anyone who charges as above is unlikely to give you bang for your buck.
Include multiple hooks (i.e different ways to grab attention).
Multiple talking points (which you can mix and match later).
Multiple calls to action.
Lots of b-roll footage you can reuse.
That way, instead of ending up with one piece of content, you can slice and dice it into 10–15 different ads or posts. Massive value for the same upfront cost.
You’ll no doubt need to handle the editing on your side, but that’s easy to outsource to a freelancer, or even do yourself.
I personally always advise to find someone based upon content rather than perceived reach. Good content should be able to get you the reach. Don’t be taken by a big follower count, it means nothing.
Recalibrate where you’re spending on ads
I have clients that run Meta and Google ads, but not all media channels are created equal, and not all of them are actually moving the needle, no matter what the dashboard says.
Focus your ad spend on the channel you know is driving real results and totally crack that first.
I see so many brands doing a half arsed job across the board, focus on one thing.
Keep your email flows fresh
Your email flows aren’t a “set it and forget it” situation. You’ve got to regularly check in and fine tune them to keep them working hard for you.
I always suggest a reminder on your calendar 3 times a year - 2 x seasonal changes, 1 x Q4.
Things to review:
Could the copy be sharper?
Could the design flow better?
Are the offers still compelling?
Are your product placements and CTAs in the right spots?
Imagery, make sure it’s still relevant.
And don’t forget, If you’re running paid ads, transfer the learnings into your emails.
Your best ad copy, headlines, and hooks are usually gold for refreshing your email flows too.
Treat your email flows like living, breathing parts of your business.
Test ad messaging and scrappy is fine
If you're working with a tight budget (and let’s be honest, who isn’t?), quick fire static ad testing is hands down the fastest way to find what works.
Start by creating lots of quick, static ads, no need for video.
Once you find ad copy that works, try it out in different layouts.
When you find a layout that works, then keep the layout and test a bunch of different copy versions to start the testing again.
Your creative is basically your targeting.
Use whitelisted ads to cut your costs
If you’re running paid ads (and let’s be real, most businesses are), you could be saving a serious chunk of money just by mixing up where the ads come from.
Instead of always blasting ads straight from your brand’s account, try whitelisting other accounts to run them through. It doesn’t have to be a big celebrity or influencer, you can use a founder’s account, an employee’s page, a publisher you pay to whitelist, even a meme page, anything except your own account really.
Why does it work? Simple. People don't love seeing ads from brands. Whitelisting makes your ad look more like a regular post, so it blends into the feed better. That usually means lower costs (CPMs), better click-through rates (CTR), and more efficient spending.
And bonus, in most Meta ad accounts, whitelisted ads still only make up about 20% of the total spend... so there’s lots of room to grow.
Whitelist more. Your purse will thank you.
Know your numbers
Yes cliched but so bloody true. I’m not even going to go into this one because you’re no doubt sick of hearing it. But if you’re tired of not knowing what’s actually happening in your business and want to change that, reply to this email and let’s chat.
None of this is flashy. It’s not a new platform or a magic growth hack.
It’s just better decisions.
Better bundles. Smarter ad spend. Stronger landing pages. Tighter costs. Getting more mileage out of every piece of content and every pound you spend.
And honestly? This is where real profit is built.
Because the brands that win long term aren’t always the ones selling the most. They’re the ones running lean, efficient businesses where every pound has a job and every activity pulls its weight.
Start small. Pick one or two of these to implement this week. Stack those wins over time and you’ll be surprised how much extra margin appears without needing more traffic or bigger budgets.
More efficiency = more profit = less stress.
That’s the goal.